The most important argument against it seems to deal with academic citations (which would also be in keeping with Sayre’s Law, as originally formulated). 'Indications from the media are that Jeff really is concerned about the ‘customer experience,’ so perhaps he’s just not aware of the mass discontent…no, HATRED that exists for the ‘locations’ way of handling pages.' 'Keep in mind that his background is engineering and computer science, so more than likely he signed off on this whole ‘locations’ idea as it would seem quite logical to someone with an engineering background,' Ron Jaffe posted on January 28. Others are less sanguine about it, and as Sayre’s Law would predict, emotions run quite high over a largely trivial issue. Carnoy looks at the controversy as expressed in a number of Amazon discussion forum threads-some find, as Amazon notes, that it makes a good alternative to page numbers that will have to be recalculated every time orientation or font is changed. CNet’s David Carnoy has an article and poll pertaining to the thorny issue of Amazon’s Kindle page (or, rather, location) numbering scheme.